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Saturday, September 26, 2015

After more than half a million online votes and over 350 entries received, Aloft and MTV revealed the winners of the second annual Asia Pacific edition of music talent discovery competition Project Aloft Star. The contest aims to identify and support the hottest emerging music artists throughout Asia Pacific, with three competition clusters.

This year’s cluster winners are:

Gusian Yu (China) – View his winning entry.
Run Pussy Run (India) – View their winning entry.
Jenny & The Scallywags (Southeast Asia) – View their winning entry.

The top finalists battled it out at the finals held at Aloft Hotels in Kuala Lumpur, Bangalore and Guangzhou over the weekend in front of a panel of judges. They were evaluated on music composition and song-writing skills, originality and creativity, technical skill, 'wow' factor, showmanship, and stage presence.

The judging panel comprised the following representatives from Aloft Hotels, MTV, celebrities and music industry experts:

For Southeast Asia:


1. Paras Sharma, Vice President, MTV and Comedy Central Brands and Digital Media, Viacom International Media Networks Asia

2. Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts

3. Aliff Aziz, a Singapore born singer and actor who won the reality TV singing competition, Anugerah when he was 16 years old, making him the competition’s youngest winner. He is currently working on his fourth album, having just released his current single “Selayaknya Aku

4. Aziana Ali, General Manager – Marketing, Sony Music Entertainment Malaysia

5. Valent Soisuvarn, Executive Director, MTV Thailand

For China:


1. Charles Chan, Creative Director, Head of Content Production, MTV China

2. Master Dong Shan, a pop singer who won multiple newcomer awards when he debuted. His fourth and latest album《四张机》 was released this year.

3. Shan Qi, renowned planner-musician-producer-director who is also known as ‘China Fashion Festival Godfather’

4. Sofia Wong, Hotel Manager, Aloft Guangzhou University Park

For India:


1. Bobin James, Head of Programming and Artist Relations, MTV Indies 


2. Clinton Cerejo, award-winning composer, producer and singer who has lent his inimitable voice to a number of Bollywood hits

3. Hazel Ooi, Manager, Brand Management, Asia-Pacific, Sheraton, Westin, Four Points by Sheraton, Aloft, Element

As part of the prize package, each winner was awarded a $10,000 cash prize, and will soon be featured in MTV Seen, a video spot of that will air on MTV Asia, MTV China and MTV India channels in October. Winners will also be featured in individual vignettes on the Project Aloft Star website.

The 15 week long competition kicked off on May 22 this year, garnering close to double the number of published original music video submissions from aspiring music talent compared to the inaugural edition held in 2014. Fans lent their support by voting for their favorite music videos, with voting numbers skyrocketing over 20 times, to more than half a million.

I got a chance to witness the final held in Bengaluru, India. All the five finalist bands were melodious. They mesmerized the live audience, as well as the people who watched them online. The huge number of votes are a proof. The judges appeared impressed. It was a definitely a tough decision in the end.

Project Aloft Star 2015 India Winner Run Pussy Run

Run Pussy Run emerged as the winner from India. Congratulations to the winning band. Best wishes to all the participants.

Since I live tweeted from the event, feel free to check all my tweets. Follow me to get more such updates in the future.

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